Thinking of Making Your Own Logo with AI or Canva? Read This First!

So, you’re launching a new business. Exciting times! You’ve got your name, maybe a rough idea of your vibe, and you’re ready to make it real. Then comes the big question: “Should I just whip up a logo myself with Canva or one of those AI tools?”

It’s tempting. They’re free (or cheap), fast, and promise “professional” results in minutes. But before you dive in, let’s talk about what you might be giving up and why investing in a professionally designed brand identity could be one of the smartest moves you make.

The Reality of DIY Logos

Canva and AI tools do serve a purpose. They’re great for throwing together a few ideas or building some early concepts. But when it comes to creating a professional brand that stands out, especially here in Perth where competition is strong, they often fall short.

Here’s why:

You blend in, not stand out: Canva and AI platforms recycle the same icons, layouts, and templates that thousands of other businesses are using. You end up with a logo that looks like everyone else’s.

No real strategy behind your brand: A proper logo is more than something that looks nice. It’s a tool that communicates who you are, what you do, and who you serve. AI doesn’t understand your audience, your market, your goals, or the people behind the brand.

Inconsistency across your business: What looks fine on your Instagram might not work on your website, business cards, or marketing material. Inconsistent branding makes it harder for people to recognise and trust your business.

Your first impression matters: Your logo is usually the first thing people see. If it feels cheap or generic, that’s the message you’re sending to your customers before they even get to know you.

What You Get With Professional Logo and Brand Design

If you’re serious about your business, your branding should be too. Because let’s be honest, a DIY logo or AI quick fix isn’t going to cut it if you want to be remembered, referred to, or respected.

When you work with me, you’re not just getting a logo file. You’re building a brand identity that actually says something. One that reflects who you are, connects with your audience, and makes you look like the real deal from day one.

Here’s what that looks like in practice:

Custom Design That Reflects You: I don’t do templates. Every logo is crafted from scratch, tailored to your business, your goals, and the customers you want to win over. Whether you’re just starting out or levelling up, you’ll walk away with branding that fits and lasts.

Consistency That Builds Trust: Your branding will look sharp across the board. From your website and social media to your ute signage and uniform embroidery. That visual consistency tells people you’re professional, reliable, and proud of your work.

Design That Grows With You: A good logo should last you years, not months. I think long term, so you don’t have to keep tweaking or rebranding every time your business expands. That saves money and builds recognition over time.

Local Knowledge, Real Support: Work with someone who knows Perth’s business scene, not a faceless overseas service. I get the local market, the style, and the standards. And I care about helping WA small businesses grow.

The Bottom Line

If you are serious about your business, investing in professional logo and brand design is one of the smartest moves you can make. And when it comes time to build your website, having strong branding already in place makes everything smoother and far more effective.

This is exactly why I work with small business owners, startups, and local Perth businesses who want custom website design for startups Perth, affordable logo and brand design Perth, web designer for small businesses in Perth, and custom web design services Perth, built properly — not rushed together with templates or quick fixes.

Ready to build a brand you can be proud of?

Let’s chat.